Creative direction that turns half-formed ideas into finished, usable work
Counterpoint works with individuals, entrepreneurs and small businesses that need practical creative support — brand positioning, content, campaigns and the materials that hold them together.
Five services, one continuous piece of work
Each service stands on its own, and they are designed to be used in sequence — positioning makes the content easier, content makes the campaigns cheaper, and direction keeps all of it looking like one studio made it.
Brand Strategy & Positioning
Positioning work for people who know what they do but not yet how to say it. We build the language and the visual rules your brand runs on.
- Positioning statement and audience map
- Competitor and category review
- Tone-of-voice definition with written examples
- Brand guidelines covering colour, type and usage
Content Creation
Copy and coordinated visual content produced in batches, so your channels stay fed without a scramble every week.
- Website and profile copywriting
- Visual content direction and asset coordination
- Short-form video and image scripts
- Editable content calendar with themes
Campaign Planning
Campaigns planned backwards from an objective, with the channels, assets and timings written down before anything is made.
- Objective and success metrics agreed up front
- Channel plan matched to where your audience is
- Asset list, owners and publishing schedule
- Post-campaign review with what to change
Creative Direction
A single point of direction across everything that carries your name, so eight pieces of work still look like one studio made them.
- Creative concept development and moodboards
- Visual supervision of photography and design
- Brand consistency checks before anything ships
- Structured feedback rounds and revisions
Digital & Social Content
One idea, adapted properly for each platform instead of the same image posted everywhere with a different caption.
- Platform-specific formats and ratios
- Content distribution plan and sequencing
- Interaction and community reply guidance
- Performance review with plain-language reporting
What you actually receive
Tangible handover items, not slide decks about them.
Practical support for people building something real
Counterpoint Creative Solutions works with individuals, entrepreneurs and small businesses. Our clients are usually people with a clear idea of what they sell and a less clear idea of how to present it consistently.
We cover creative concept development, brand presentation, promotional content planning, visual project coordination, campaign ideas, and the organisation of creative materials for online and offline use. That is a wide brief on purpose — most clients arrive with a tangle of small jobs that share the same root problem.
- Positioning and language written down, not left in someone's head
- Content produced in batches against a calendar you can keep
- Campaigns planned backwards from a stated objective
- One direction across everything that carries your name
- Editable source files handed over when the work is finished
The problems we are usually called about
Everything looks different
Materials built by different people at different times stop looking like one business. We rebuild the rules that hold a look together, then apply them.
Nothing is being said
There is a plan to publish, but no capacity to produce. We work in batches so channels stay fed without a weekly scramble.
The message drifts
The offering has changed but the words have not. We rewrite the positioning and the language that hangs off it.
Nobody can tell if it worked
Activity happens without a stated objective. We agree the metric before the work starts and report against it at the end.
How the work actually gets made
Small batches, written feedback rounds and a handover that is planned before production starts.
Process
Brief and objective
A short written brief, then a call. We agree what success looks like and what is out of scope.
Research and review
We look at your category, your existing material and your audience before proposing anything.
Direction
One clear creative direction, presented with the reasoning and the alternatives we set aside.
Production
Copy, design and assets produced in batches against the agreed list and calendar.
Clear starting points
Smaller pieces are published so you can see the starting point without asking. Wider project work is quoted individually.
Creative Audit
A structured review of the brand and content material you already have, with a written list of what to fix first.
- Review of existing brand and content materials
- Written findings document
- Prioritised list of recommended changes
- 45-minute walkthrough call
Brand Clarity Session
A guided working session where we agree your positioning, audience and tone of voice, then write it up for you.
- Pre-session questionnaire
- Two-hour guided workshop
- Written positioning and tone-of-voice summary
- One follow-up round of questions
Content Starter
A first batch of planned, written content plus the calendar that tells you when to publish it.
- Content plan covering four weeks
- Six written pieces, ready to publish
- Visual direction notes for each piece
- Editable content calendar
Fixed entry prices cover the clearly defined pieces above. Broader project work — full brand programmes, campaign cycles and ongoing creative direction — is quoted individually: send your brief and you will receive a fixed price with a written breakdown.
Notes from the studio
Short, practical writing on briefing, consistency and keeping content running.
How to brief a creative project so it actually lands
The projects that run smoothly share four things in common, and none of them are about design taste.
Read the note
Brand consistency: the small rules that do the heavy lifting
Consistency is rarely about an impressive brand book. It is about a handful of small rules.
Read the note
Planning a content calendar you can keep running
Most content calendars fail in week five. Plan for the energy you actually have.
Read the note